Unity is in the air.
Is there a new superpower emerging?
A new opportunity for marketers to make the most of a strong collaboration between in-house design teams and external agencies presents itself. Whilst in-house are close to hand, they may not always have the capacity to fulfil the demands of an overloaded marketing department. They often have their hands full with the day to day needs of the business and do not always have the time needed to develop new creative direction to keep the competition in retreat. Here is where an external agency perspective can deliver alternative strategic and creative thinking especially at the start of a campaign, and work with the in-house team as one ‘superpower’ from concept right through to delivery.
So take full advantage of this welcome peace and let Hemisphere be your new creative comrades.